Progressive: Mara’s ParentsStoryboards for a 30 second spotIn partnership with WBTDP & Ryan Scully as creative director View fullsize Wide or medium shot of squad walking toward the parking lot from the office. It’s okay to see an edge of the office building for context, but please avoid showing a lot of building in frame. Lot is medium/large but doesn't feel like a huge corporation. Should be 75% full like it's the end of a work day and some people have already left. View fullsize FLO: "Mara, you sure you don't want to go bowling with us tonight?" View fullsize MARA: "I'm having dinner with my parents but also, yeah, no." View fullsize Just then two motorcycles vroom into the parking lot. View fullsize Tight shot of Hal and Viv - late 60’s, caucasian, pleasant looking upper/middle class empty nesters. HAL (taking off helmet): "There's my little Marzipan!" View fullsize HAL (hugs mara, who stands there limply): "She gives the best hugs!" View fullsize Medium shot of shocked/surprised/confused reactions from the squad. View fullsize VIV: "We're just passing through on our way to The Poconos, but wanted to thank America's #1 motorcycle insurer for protecting us." View fullsize Everyone is shocked by the burst of energy. Mara looks unenthused in response to the whole interaction. View fullsize Viv seems to recognize Flo. View fullsize She steps closer and flatters her sincerely. VIV: "Wow... Mara mentioned all the money you saved people with Progressive, but she never told us about your beauty." View fullsize FLO (charmed): "Mara, your parents are..." View fullsize MARA: "Late for their reservation? Yea, we should go." View fullsize Wide shot of Mara getting into the sidecar on her father’s motorcycle while the Progressive squad looks on, still stunned by this whole encounter. HAL (putting his helmet on): "Every moment is a gift my friends." View fullsize Tight shot of Hal, tearful. HAL: "Ah who am I kidding? You're family now." View fullsize Wide shot of Mara, Hal and Viv leaving on their motorcycles. The squad is still standing there watching them drive off. View fullsize Tight shot of Jamie looking puzzled. JAMIE: "I was NOT expecting her mom to be that tall." View fullsize Medium shot of the squad walking away from Jamie who still looks puzzled.